THINGS ARE CHANGING QUICKLY IN THE FIELD OF LUXURY REAL ESTATE MARKETING. NEW WAYS OF MARKETING HIGH END PROPERTIES ARE BEING SOUGHT AFTER BY SOPHISTICATED CLIENTS, AND THE BAY AREA HAS SOME OF THE MOST SOPHISTICATED, TECH SAVVY HOME BUYERS AND SELLERS IN THE US. SO WE DECIDED TO ASSEMBLE A PLACE WHERE A REALTOR CAN ACCESS ALL THE LATEST AND BEST REAL ESTATE MARKETING TOOLS IN ONE LOCATION.
OUR PRIMARY BUSINESS FOR YEARS HAS BEEN THE CREATION OF HIGH PRODUCTION LEVEL TV SPOTS AND WEB VIDEO FOR LUXURY CARS. WE UNDERSTAND WHAT IT TAKES TO CREATE ELEGANT, HIGH END MARKETING PRODUCTS AND N THE BAY AREA, MUCH OF THE REAL ESTATE HAS BECOME A LUXURY PRODUCT, AS PRICES HERE ARE SOMEWHERE BETWEEN 5 AND 8 TIMES HIGHER THAN THE MEDIAN COST OF A HOME IN THE REST OF THE US. BUT THESE SAME SOPHISTICATED HOME BUYERS AND SELLERS EXPECT THEIR AGENTS TO PROVIDE SERVICES THAT MATCH OR EXCEED THIS LEVEL OF LUXURY. MORE AND MORE CLIENTS NOW EXPECT COMPELLING STREAMING VIDEO AND ELEGANT WEBSITES TO MARKET THEIR HOMES.
STREAMING VIDEO, WHEN WELL PRODUCED, HAS AS MUCH AS EIGHT TIMES THE CAPTURE RATE OF A SITE WITHOUT VIDEO. THAT’S BEEN THE CASE FOR YEARS. BUT, MORE IMPORTANTLY, WHAT MOST REALTORS ARE BEGINNING TO UNDERSTAND IS THAT SELLERS EXPECT AGENTS TO OFFER STREAMING VIDEO AND ELEGANT WEBSITES AS A PART OF THEIR MARKETING. THIS CAN OFTEN MAKE THE DIFFERENCE BETWEEN GETTING A LISTING OR NOT.
AT SPARK, WE LOOK FORWARD TO WORKING WITH YOU TO CREATE A POWERFUL, COMPELLING PROPERTY PRESENTATION. THIS WILL IMPRESS YOUR CLIENTS, AND WILL HELP YOU GET TOP DOLLAR FOR THEIR PROPERTIES.
IF YOU FIND ANYTHING HERE THAT YOU DON’T UNDERSTAND PLEASE DON’T HESITATE TO EMAIL OR CALL.
We see streaming video as inevitable for marketing high end properties. We have therefore set our production values very high and only offer two basic packages: entry and standard. The entry level package is aggessively priced and an excellent value.
ENTRY LEVEL PACKAGE
* 60-90 second video shot with same cinematographers
* Filmed in full HD and in 4K
* 4-5 exterior shots
* Entry plus 5 interior rooms of your choice
* Professional processing and enhancement
* Professionally edited music bed
* Uploaded to youtube and vimeo
* Videos optimized for mobile viewing
STANDARD LUXURY PACKAGE
* Up to four minute video with all the whistles and bells
* Up to 3,000 sq. ft.
* Integrated web site included
* Professional script written or edited following agents bullet points
* Production is designed to tell the story of the property
* Floor plan created and integrated into the video
* Professional Voice Over provided or recording of agent
* Aerial shots included where appropriate
* Neighborhood shots provided
* Filmed in full HD and in 4k
* No limit on exterior or interior shots
* Free micro site page for use with eblasts and social media
* Professionally customized sound track
* Uploaded to youtube and vimeo
* Sites optimized for mobile viewing
A custom production is usually the preferred choice for those homes that are truly extraordinary. This production level includes every one of our services plus a lot more preparation and attention to detail that is usually demanded by a unique property. Often times extra attention is needed to describe the location that makes a property special.
All Custom Production prices are negotiated after the property and it's local is reviewed. There is no charge for the consultation which usually entails a visit if it is in the Bay Area.
Below are some examples of our recent work with their accompanying websites. We like to think that they work together. All are narrated amd most work with floorplan illustration to help situate and explain to clients how the house flows.
The path to real estate marketing started when he was getting his Masters at UC Berekeley School of Architecture and supported himself shooting stills for major San Francisco architectural firms. Tony then moved into the music world, producing artists and later composing TV and movie soundtracks. He then morphed into the visual and began producing TV spots which is now most of the business of the current Spark Solutions. This current Spark Solutions creates incredible CG (Computer Generated) TV spots for luxury cars.
When his wife became a realtor a few years ago, Tony was amazed at the proponderance of lackluster marketing tools for high end real estate. He started making a few property videos and his wife is now a top performer in the East Bay. Realtors are just starting to realize that marketing high end homes requires rethinking their marketing tools. Finally they are realizing that streaming web video is an incredibly powerful tool and Tony is finally happy.
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